Tupac Martir wearing T-shirt and glasses. He has a beard and a serious expression.

Tupac Martir

Technology as a Character

The use of technology as not only something that enhances a show, but rather, how it is seen as a character in the story. The decision made in the creative process of the technology creates an ephemeral character that helps drive the story.

Tupac is a light magician, creative visionary and an artistic genius. Internationally renowned work includes production design, visuals and lighting direction for acts and organisations such as: Elton John, Sting, Jon Bon Jovi, Beyoncé, Coachella Music & Arts Festival, Nederland Dans Theater, UNKLE and Xu Bing at the V&A Museum.

As an acclaimed lighting director in the fashion industry, Tupac has worked on shows for Alexander McQueen, Stella McCartney, Vivienne Westwood, Moschino, Prada, Hugo Boss and Thomas Tait. He is a celebrated artist, with his work exhibited in Mexico, US, Argentina, Cuba, Colombia and the UK.

In 2019 Tupac Directed and produced “Cosmos Within Us”, a performative reality piece that debuted at the Venice Film Festival and won the “Spirit of Raindance Award” at the Raindance London Film Festival. More recently Tupac Directed and produced “Unique” at the BFI London, a performative reality piece that showed the future of performance with improvisation at the heart of it.

Additionally, Tupac has led a team to become pioneers in Virtual Production. debuting “Haita” at Sónar+D, lighting and visualisations for the European MTV awards, working with Es Devlin on an illuminated kinetic sculpture for Moet, and being part of TRANSMIXR, a 19 partner consortium across Europe that aims to create a range of human-centric tools for remote content production/consumption. 

At Satore Studio, Tupac leads an international team of creative minds to create ground-breaking work, mixing art and technology. Tupac founded Satore Studio as a place to explore and create powerful art and multimedia experiences combining – lighting, projection, video, sound design, music, virtual reality and augmented reality. 

Tupac’s Work